Consumer Goods

Consumer Goods

Exceed consumer expectations with end-to-end connectivity beyond your four walls

Adapt quickly to changing consumer trends with AI-driven insights that improve forecast accuracy, increase product availability, optimize fulfillment and drive stronger financial performance.

Industry Challenges

Build a smarter, customer-first supply chain to outpace the competition

Keep up with changing buying patterns, fickle brand loyalty and rising expectations by synchronizing planning and execution across demand, distribution, production and sourcing. Our integrated suite drives collaboration and alignment across the network to boost speed and agility.

What Blue Yonder delivers for CPG customers

Case Studies

Success stories in Consumer Goods

  • To enable optimal decision-making, Dole recently transformed its supply chain capabilities to add leading-edge visualization, along with data analytics. Following a successful launch of Blue Yonder solutions in demand planning, supply planning, sales and operations planning (S&OP) and data access services, Dole has realized a range of benefits. The company achieved fill rates over 95%, while reducing inventory by 40%.

  • A multinational leader in both consumer and industrial goods, Henkel operates hundreds of busy distribution centers globally. Blue Yonder’s warehouse management and warehouse labor management solutions have helped Henkel improve the speed, accuracy, efficiency, service level, sustainability and profitability of these operations. With increased visibility, orchestration and control, Henkel can pivot its warehouse operations flexibly as supply and demand conditions change.

  • Explore the enduring 17-year partnership between Kimberly-Clark, a global consumer packaged goods leader, and Blue Yonder, focusing on the evolution of their collaboration in optimizing Kimberly-Clark's vast and complex global transportation network.

  • Campbell’s Snacks division manages a diverse portfolio of hundreds of bakery products, along with nationwide store displays ranging from eight to 56 feet. Updating space plans manually took 10 weeks and involved frequent employee overtime. By automating this process, Blue Yonder’s planogram generator has decreased new planogram production time by 20% — and reduced the time to update existing plans by 30%. As a result, Campbell is more responsive to changing consumer demand.

    Business Impact

    Customer-centric transformation—from linear supply chains to adaptive networks

    Capabilities

    Critical capabilities for consumer goods supply chains

    Harmonize decision-making when demand and supply planning are one

    Increase profitability, productivity and customer satisfaction in the face of volatility by pairing planning efforts with advanced scenario planning, insight-driven planning and inventory optimization. Powered by artificial intelligence, machine learning, market proven algorithms and intelligent insights.

    Gain deeper insights to optimize inventory and deployment

    Analyze your extensive set of data including consumption patterns, volume, revenue, margin, cost-to serve, product maturity, channels, criticality, velocity, and seasonality. With deeper insight, you can make better, more informed deployment decisions, such as load building and inventory rebalancing.

    Streamline operations with automated warehouse and labor solutions

    Boost efficiency with automation solutions for warehouse, labor and transportation through reliable inventory handling, demand-driven planning, unified logistics and smart labor allocation, enabling employees to work smarter, increase productivity and deliver superior service.

    Optimize transportation and procurement decisions

    Scale your transportation management solutions so you can leverage every available asset to reduce delays, navigate disruptions and drive profitability. You can transform transportation operations by managing both inbound and outbound transport and integrate supplier and carrier collaboration.

    Next-generation Control Towers

    Network-wide visibility and orchestration for a continuously updated, shared version of end-to-end operations. Visualize the flow of orders, inventory and capacities – across the enterprise and partners - production, logistics, demand, supply, and space. Leverage intelligence to derive a coordinated response.

    Break enterprise boundaries to increase agility

    Coordinate efforts across your complex fabric of trading partners for improved return on capital, lower cost to serve, and faster time to market. As variability and volatility increase, digital supply chain networks are critical to adjust to change faster and smarter.

    AI-powered, real-time integrated business planning and monitoring

    Increase planning speed and productivity with a highly automated forecasting process, better collaboration, less waste, optimized allocation management and improved sustainability. Benefit from an exception-based, real-time planning framework, enabled by AI, and identify supply-demand imbalances at the earliest possible moment, supported by continuous monitoring, real-time alerting and a continuous feedback loop.

    AI-enhanced category management

    Foster strategic retail alliances, build customer loyalty, and boost sales with Blue Yonder’s AI-based solutions that identify localized demand patterns, deliver customer-driven assortments tailored to each store, increase profit with optimal trade promotions, and maximize retail space with industry-leading planograms.

    Real-time inventory, effortless fulfillment

    Unify inventory availability and omni-channel fulfillment intelligence capabilities, so your reatailers can present real-time inventory views across their network and determine how best to fulfill orders based on cost, location, and transit times. Consumers will enjoy order fulfillment options such as ship to and from store, buy online pick up in-store (BOPUS), and last mile delivery – moving them from click to commit.

    Adapt and optimize your network to meet any challenge

    Model and optimize the full breadth and depth of your supply chain network and scenarios. With powerful, yet flexible, what-if modeling capabilities that include multiple currencies, Blue Yonder can help you evaluate, design, optimize, and ultimately transform your supply chain network. Whether you are looking to expand, mitigate disruption, or optimize your current network resources, our solutions can help you reach your supply chain goals.

    Optimize your reverse logistics execution

    Whether you're accepting returns from consumers or retailers, or sending materials back to suppliers, Blue Yonder’s returns orchestration engine uses data and decisioning to power workflows and improve the entire returns journey–reducing time, costs and goods in transit. Inventory is also handled faster, more accurately and with less waste as warehouse operators are given data-driven, guided steps how to handle returns.

    Industry insights

    Accelerate Informed Decisions With AI Built for Supply Chain
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    Accelerate Informed Decisions With AI Built for Supply Chain
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    Consumer Packaged Goods: Gain a Competitive Edge With Blue Yonder's Comprehensive Supply Chain Solutions
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    Consumer Packaged Goods: Gain a Competitive Edge With Blue Yonder's Comprehensive Supply Chain Solutions
    CPG companies face demand volatility, rising costs and higher retailer expectations for on-shelf availability. Discover how Blue Yonder's supply chain solutions help CPG companies adapt to demand shifts and optimize production, inventory and ...
    The Network Amplification Era: Reinventing Supply Chains for CPG & Grocery
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    The Network Amplification Era: Reinventing Supply Chains for CPG & Grocery
    Grocery and CPG leaders must evolve their supply chains from traditional cost-efficiency models to AI-driven, adaptable networks that prioritize precision, sustainability and resilience. By embracing interconnected ecosystems and intelligent ...
    From Static to Intelligent—5 Imperatives for the Future of CPG Supply Chains
    Thought Leadership
    From Static to Intelligent—5 Imperatives for the Future of CPG Supply Chains
    For decades, CPG supply chains followed a predictable model—long production cycles, rigid planning and bulk replenishment. However, today’s market demands speed, precision and adaptability. Discover how businesses are moving beyond reactive planning and ...
    Demand & Supply Planning for CPG, F&B and Life Sciences Industries
    Thought Leadership
    Demand & Supply Planning for CPG, F&B and Life Sciences Industries
    As companies adjust to the changing market dynamics, a lack of visibility into demand drivers will result in a disconnect between demand & supply plans, causing misaligned inventory and stock outs. In this e-book, you'll discover how Blue Yonder’s Demand ...
    Integrated Business Planning
    Solution Overview
    Integrated Business Planning
    Integrated Business Planning (IBP) is a next-gen cloud-native SaaS strategic planning solutions that helps companies drive strategy and higher performance through real-time autonomous scenario planning, AI-powered insights and end-to-end process ...